Say Cheese Without Being Cheesy

Creative, | by

Building the Case for Original Photography

Imagine going through the painstaking process of creating a strategy, defining your audience, putting a plan in place, developing a dynamite messaging matrix, building a list of tangible tactics and installing all the necessary reporting components to get your brand to market. Whew! And once you’re ready to execute (after using up your resources and budget putting all of that together) you reach for the easiest, most cost-effective tool at your disposal – stock photography.

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Age, Advertising and the Afghan Whigs

Brand Strategy, | by

Age_Advertising_AfghanWhigs

The importance of research as your audience evolves

We have a dinnertime understanding at the Miller house — my wife cooks and I clean up. Last night, I was washing dishes as the music of the Afghan Whigs filled my kitchen. The album I pulled up on Spotify, 1965, was one I hadn’t heard in awhile. As I was scrubbing away (thinking how I wouldn’t need to be cleaning at all if we went out to dinner) I started to reminisce about the first time I heard this album when it came out in 1998.

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Why Video Should be Part of Your Marketing Strategy

Digital, | by

MSC_IdeaSpace_Feb_Video

Over the last several years, video has continued to explode in popularity as a way for brands to set themselves apart from the competition. However, video production is often perceived as expensive and time consuming, causing some brands to remain hesitant over using it as part of their larger marketing strategy.

The truth is, technology has made it easier than ever for businesses and brands of all sizes to develop video content that will appeal to their audience. Here are some other advantages to taking the video plunge:
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Love Is…

Odds & Ends, | by

MSC_IdeaSpace_Valentine_Cover

During an early episode of Mad Men, Don Draper (creative mastermind and smug heartthrob) is quoted saying something along the lines of: “What you call love was invented by guys like me to sell nylons.”

While we’ve always appreciated Don’s 1960s advertising ways, we had to disagree with him a bit here. Now, we’d be lying if we said love didn’t help sell things, but we surely don’t think it was something a marketer invented and we’re certain that it comes in all shapes, sizes and forms.

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User Experience and Your Website

Digital, | by

MSC_IdeaSpace_User_Experience

Have you been hearing the term “user experience” in relationship to websites and wondering what it means?

Think of it this way… when you go to a restaurant, what makes a good dining experience? It’s more than just the food on the plate. It’s the atmosphere. The plates. The waitress. The lighting. The drinks. It’s the whole experience that makes you want to go back for more.

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Crisis Communication 101

Public Relations, | by

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Despite our best efforts, it’s not always possible for brands to avoid a crisis. And social media and a 24-hour news cycle have made managing said crises that much harder. Your efforts should focus on communicating with your audience – not just pushing the message you want them to hear – by watching, listening and carefully responding.

While we can’t always avoid a crisis, we can be prepared. Here are the basics for forming a crisis communications game plan:

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