Summer Jams

Odds & Ends, | by


What happens when you ask an ad agency to submit their favorite summer songs? You get one eclectic playlist. Sunny day classic hits. Off the wall responses. Songs you hate to love. And you better watch out, you may get rick rolled.

Enjoy MSC’s Summer Jams playlist below. We recommend listening to it on a Friday afternoon, or on a Monday morning when you need a little pick-me-up!

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Say Cheese Without Being Cheesy

Creative, | by

Building the Case for Original Photography

Imagine going through the painstaking process of creating a strategy, defining your audience, putting a plan in place, developing a dynamite messaging matrix, building a list of tangible tactics and installing all the necessary reporting components to get your brand to market. Whew! And once you’re ready to execute (after using up your resources and budget putting all of that together) you reach for the easiest, most cost-effective tool at your disposal – stock photography.

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Age, Advertising and the Afghan Whigs

Brand Strategy, | by


The importance of research as your audience evolves

We have a dinnertime understanding at the Miller house — my wife cooks and I clean up. Last night, I was washing dishes as the music of the Afghan Whigs filled my kitchen. The album I pulled up on Spotify, 1965, was one I hadn’t heard in awhile. As I was scrubbing away (thinking how I wouldn’t need to be cleaning at all if we went out to dinner) I started to reminisce about the first time I heard this album when it came out in 1998.

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Why Video Should be Part of Your Marketing Strategy

Digital, | by


Over the last several years, video has continued to explode in popularity as a way for brands to set themselves apart from the competition. However, video production is often perceived as expensive and time consuming, causing some brands to remain hesitant over using it as part of their larger marketing strategy.

The truth is, technology has made it easier than ever for businesses and brands of all sizes to develop video content that will appeal to their audience. Here are some other advantages to taking the video plunge:
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Love Is…

Odds & Ends, | by


During an early episode of Mad Men, Don Draper (creative mastermind and smug heartthrob) is quoted saying something along the lines of: “What you call love was invented by guys like me to sell nylons.”

While we’ve always appreciated Don’s 1960s advertising ways, we had to disagree with him a bit here. Now, we’d be lying if we said love didn’t help sell things, but we surely don’t think it was something a marketer invented and we’re certain that it comes in all shapes, sizes and forms.

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