1129 Ridge Scares Up Online Play Using New Marketing Tools

Digital, | by

1129Ridge.com launches this fall providing an immersive game that takes players on a journey to solve the strange events surrounding the legend of 1129 Ridge Street, once dubbed “America’s Most Haunted House.”

The game utilizes social networking sites such as MySpace and YouTube to generate awareness. 1129 Ridge also taps into the important new marketing segment of mobile by utilizing an opt-in text messaging system to deliver information, hints, and prizes. The site is collecting full demographic information in an effort to quantify the acceptance of these types of marketing tools for the 18-35 demographic.

For more information on this project, visit www.1129ridge.com. The game runs from October 1, 2007 until Nov. 15, 2007 and is offering the chance to win $10,000 or other prizes. Sign up to play and pass along the information to your co-workers, family, and friends. It’s sure to be an exciting, suspenseful good time.