Corporate web presence is in the midst of a transformation: from passive to interactive. You may hear this new state referred to as “Web 2.0.” Same World Wide Web, of course, but from such a dramatically different angle, it’s been dubbed “2.0” with a nod to the software naming convention that represents a significant jump in functionality. You may also hear it referred to as social networking, social media, or street marketing.
It’s an incredibly interesting evolution. And for those consummate jugglers of imagination, communication, and bottom line (i.e., marketers), it’s very exciting. A new cost-effective marketing tool! A fresh funnel for prospects! Opportunities to be really creative!Read More