rue21 Gives Teens the Full 360

Brand Strategy, Digital, Odds & Ends, | by

With over 550 stores in 43 states, rue21 is a leading retailer in the teen clothing industry. They offer the latest fashions for girls and guys, with an emphasis on youthful, fresh styles at affordable prices.

For every major season, rue21 features girls’ and guys’ trends online to inspire purchase and to show off the latest fashions. One of their hottest seasons is spring break—both in fashion and in sales. So for Spring Break 2010, we decided to add an extra spin to their website functionality. Literally! Read More