The Baldrige Awards: Leveraging the Wins, Reinforcing the Story

Public Relations, | by

Garnering a prestigious national industry award for excellence in manufacturing is remarkable. Garnering this same award twice is truly an accomplishment. This is exactly what happened for our client, MEDRAD, a medical device company that recently joined an elite group of only five companies to win the Malcolm Baldrige National Quality Award for performance excellence twice. Upon earning this elite award for a second time in 2010, MEDRAD consulted MarketSpace to leverage the achievement.

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Telling Stories of Extraordinary Lives, Inspiring Through Design

Creative, | by

Once a year, nonprofits get a significant opportunity to enthuse audiences to shape the future of an organization. Though not required, the annual report is a perfect chance to tell the organization’s story, to illustrate reasons for its existence, to showcase its impact on society, and to ultimately inspire others to help support and navigate the organization’s future. With this in mind, MarketSpace shaped the creative direction of an annual report for the Western Pennsylvania School for Blind Children.Read More

MarketSpace Helps rue21 “Make its Move” with Intense Fragrance Launch

Brand Strategy, Creative, | by

A strategic, memorable marketing mix is key to get noticed when promoting a fragrance – a segment where options are abundant. Recently retail brand rue21, a longtime client of MarketSpace, asked us to help launch its new fragrance for guys, called Intense.

The fragrance, encased in an indestructible rubber holder, is geared towards the popular, attractive, active and athletic man – “the guy every guy wants to be.”  With a tagline of “Make your move,” the fragrance communicates the idea that with this scent, you can make your move “fast,” “bold,” “out the door” or “on the court.”

MarketSpace created promotional signage including bag stuffers and a store-entry pedestal to help launch the fragrance. Users can “be the man” and take a photo with the life-size image and upload photos to the rue21 Facebook page for an interactive, fun, memorable brand experience that is sure to resonate with the targeted generation.

MarketSpace Communications Amplifies Team With Three New Associates and One Promotion

Odds & Ends, | by

September 19, 2011 – Cranberry Twp., Pa. – MarketSpace Communications, a full-service branding agency based in Cranberry Township, has amplified its team with the addition of three new associates and the promotion of one throughout August and September. MarketSpace welcomed Jake Metzger, Gillian Moore and Kaylee Sturm, and promoted Hannah Matscherz. Altogether, the agency has added seven associates in 2011.Read More