MarketSpace Concepts Spring Break for rue21

Creative, | by

Spring break came early at MarketSpace! Because this year’s trend is bold colors, the hues of bright blues and oranges have been filling our offices since the end of January, when we began concepting and designing creative for the fashion-forward season for our retail client, rue 21.

As the first chance to introduce the spring line, MarketSpace made sure to make an impact with bright splashes of color. Our creative team ate, slept and drank all-things retreat-like (non-alcoholic, of course) as they designed endless elements for the line, including interior signage, exterior signage, logos, window clings and coupons for the national retailer. All of these integral elements feature a call-to-action and price points for in-demand items essential to teens’ spring break 2012 excursions, including dresses, denim, shorts and flip flops.

Aside from inspiring everyone to get spring fever, MarketSpace designed the creative to entice rue’s target audiences with a colorful, lakeside vibe and to achieve the retailer’s goals of successfully introducing the line, increasing sales and driving website traffic. So get out to the stores and enjoy spring break, everyone, because we’re already on to summer!

Seamless Back-End Integration Integral to Success of Children’s Museum Contest

Digital, | by

A well-known nonprofit in the city of Pittsburgh, the Children’s Museum, approached MarketSpace to help execute an important community initiative. Inspired by the Children’s Museum’s MakeShop exhibit, the organization recently launched a campaign to offer micro grants to organizations who work with children and youth to provide meaningful “making” opportunities. The desired end result is to help foster a community of young makers in the Pittsburgh area. However, the Children’s Museum first needed the interactive assistance of MarketSpace’s team of digital wizards.Read More

MarketSpace Recognized for Outstanding Creative Work in RFPittsburgh StarKist Challenge

Creative, | by

Kudos to the creative team at MarketSpace! They have once again produced solid creative work, which has been highly regarded on a national level. Our courageously creative team earned our agency first runner-up status in the Pittsburgh Advertising Federation’s second annual RFPittsburgh.

The creative competition, open to all Pittsburgh Ad Fed members, provides the opportunity for any professional, from a student to a CEO, to get their work in front of some of the nation’s largest and most reputable companies. This year, StarKist Co. issued the challenge to create a full-page print ad that drives awareness and trial of the StarKist pouch line to fitness enthusiasts.Read More