Flair and Function: Creating a New Website for Fiesta®

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What comes to your mind when you think of bright, bold china? Fiesta®, of course! We recently worked with our client Homer Laughlin China, manufacturer of the world-famous and vibrant Fiesta Dinnerware, to redesign their e-commerce website. This site serves as a portal where consumers can make online purchases directly from the Fiesta factory. Our challenge for this top-of-mind brand was to not only make the site more intuitive and user friendly, but to also create a design that would complement the beauty of their brightly colored china. In other words, showcase its functionality and flair!

We answered the challenge by concepting and creating designs and textures that allow the true hero of the site, the china itself, to pop off the page. Additionally, we used their existing back-end e-commerce platform and updated it to provide improved reporting and inventory management, in order to save the organization money in development costs.

The site just launched at the beginning of this month, so check it out for yourself at www.fiestafactorydirect.com and let us know what you think!

President & CEO of MarketSpace Honored with Prestigious Diamond Award

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We are pleased to share that last week our President & CEO Pam Peters, better known as our fearless leader, received a 2012 Pittsburgh Business Times Diamond Award. The awards program, held at the Lexus Club at PNC Park, recognized Pam and her fellow 14 recipients for their outstanding business leadership in southwestern Pennsylvania.

During Pam’s remarks, she remained her usual modest and grateful self by recognizing her staff and their accomplishments:

“To me, receiving this Diamond Award isn’t just about my business leadership,” said Pam. “Yes, the success of our company is part of that; but, even more so, it’s about our MarketSpace philosophy, our culture and most importantly our associates. MarketSpace is all about our people and their talents, and that’s what helps us grow.”

We couldn’t be any prouder of Pam’s accomplishments and we’d like to take this time to thank her for the amazing environment and marketing powerhouse that is MarketSpace Communications!

MarketSpace Makes April a Little Greener with GreenSpace

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At MarketSpace, we’re passionate about all things eco-friendly. Because of our dedication to the environment and love for green marketing, our entire staff has made a pact to better our planet, and this April we invited all of our clients, friends and associates to do the same! In honor of earth day, we widened our GreenSpace initiative to learn what others in the community are doing to make our earth a little greener.

From purchasing recycled glass countertops to eliminating the use of plastic water bottles, we thoroughly enjoyed receiving everyone’s submissions, spreading the word and encouraging others to go green. To sweeten the pot, we even threw in a free gift and a shot at a grand prize. Everyone who submitted a pact received one of our awesome MarketSpace branded eco-friendly jotters. And congratulations to Judi Boren who won the grand prize of organically cultivated herb gardens to make her home a greener place!

But just because the campaign is over, it doesn’t mean you still can’t join the effort. Help MarketSpace encourage eco-friendly behavior by submitting a pact and we’ll reward you by growing your own virtual flower in our GreenSpace garden. Every little bit helps!

MarketSpace Communications President & CEO Named 2012 Diamond Award Recipient by the Pittsburgh Business Times

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April 27, 2012 – Cranberry Twp., PA – MarketSpace Communications, a full-service branding agency based in Cranberry Township, is pleased to announce that President & CEO Pam Peters was recognized last evening as a 2012 Diamond Award winner by the Pittsburgh Business Times. The awards program, held on April 26 at the Lexus Club at PNC Park, recognized Peters and her fellow 14 recipients.

The Diamond Award aims to honor outstanding business leaders in southwestern Pennsylvania. The winners are all CEOs or hold the equivalent position within their company or nonprofit organization.

During Peters’ acceptance speech, she described the valuable gamble she took when beginning MarketSpace. “Yes, I was taking a risk,” said Peters. “But it’s so much more than that.

I’ve always had a passion and drive and believed that anything is possible – absolutely anything if you put your mind to it.”

Peters was also sure to attribute the award and her successes to her employees.

“To me, receiving this Diamond Award isn’t just about my business leadership,” said Peters. “Yes, the success of our company is part of that; but, even more so, it’s about our MarketSpace philosophy, our culture and most importantly, our associates. MarketSpace is all about our people and their talents, and that’s what helps us grow.”

Peters started her career in a corporate environment, and from there joined a local advertising agency as a creative director. In October 2005 she founded MarketSpace, which has since grown to more than 20 employees, and is today a flexible, nimble agency leading the way in marketing, technology and green solutions for clients. Peters has guided the agency’s client list to span 30 active clients across the nation, though the majority are still local to the Pittsburgh region, where Pam was born and raised.

Outside of work, Peters dedicates time to a number of local community organizations. She is on the boards of the St. Gregory Centennial Endowment and Butler County Community College, and volunteers on the St. Gregory Super Bingo committee. She also supports the annual Cranberry CUP in Cranberry Township.

MarketSpace is a certified Woman Business Enterprise (WBE) in the Commonwealth of Pennsylvania.

For more information on MarketSpace Communications, visit www.marketspacecom.com. For more information on the Pittsburgh Business Times Diamond Award, visit www.bizjournals.com/pittsburgh.

About MarketSpace Communications

MarketSpace Communications is a branding agency that delivers integrated marketing programs in a collaborative, eco-conscious environment. In addition to creating and implementing brands, our core competencies include creative services, interactive design and development, public relations, and marketing planning and implementation for all media, including social outlets.
www.marketspacecom.com / http://www.facebook.com/marketspace / www.twitter.com/marketspacecom

MarketSpace Communications Recognized at 2012 AIGA PGH365 Event

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Full-service agency receives prestigious PGH365 design award for creative work

April 2, 2012 – Cranberry Twp., Pa. – MarketSpace Communications, a full‐service branding agency based in Cranberry Township, was recognized by the Pittsburgh chapter of AIGA, the professional association for design, at its recent PGH365 Design Competition & Exhibition. This year’s annual event, held at Guardian Storage on the evening of March 22, celebrated the city’s best design work and designers.Read More