Personalizing Medical Device Manufacturing for Bayer R&I

Creative, | by

Bayer Radiology & Interventional (R&I), formerly known as MEDRAD, develops, markets and services medical devices to diagnose and treat diseases. The organization is renowned for their cutting edge technology solutions. And after developing and marketing the only automated system for infusion in the PET industry, MEDRAD® Intego™, they looked to MarketSpace to expand its product awareness.

For those of you who aren’t familiar with the technology, it’s the only automated weight-based dosing solution for patients undergoing a PET scan. Imagine a scenario where a 100-pound female and a 300-pound man have the same cancer and are receiving their PET scans simultaneously. Do you think they should both receive the same amount of radiation? This is why the MEDRAD Intego was developed – to enable clinicians to determine and infuse the exact amount of radiation the patient’s body needs without subjecting the patient to excess amounts of unnecessary radiation, or overexposing the radiology technician.

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Making a Bold Statement Through Direct Mail

Brand Strategy, | by

“There are trucks. And then, there are TRUCKS.” This is THE bold statement we featured in our latest direct mail piece for Wright Automotive. The dealership recently entered a partnership with Rocky Ridge out of North Carolina to design some unbelievable trucks. From nuts to bolts, these rides are outfitted with custom wheels, specialty tires, fender flares, step bars, suspension lifts and sweet accessories the average person cannot even fathom. So Wright asked MarketSpace to get the word out that these luxury vehicles are now on their lot, and concept a call-to-action that would get them there.

But we couldn’t just target anyone; we needed to reach car enthusiasts who would appreciate the amazing craftsmanship and detail that is put into each and every one of these GMC Sierras. Wright had the contacts. MarketSpace had the creativity.

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MarketSpace Takes “Next Steps” Social Media Contest to Next Level

Digital, | by

NOW Foods exudes health. For more than 40 years, the brand has been encouraging consumers to make healthy choices through the sale of health food and nutritional supplements. And in order to help further spread the message in this digital age, NOW Foods came up with a social media campaign to encourage people to live a healthier lifestyle. Once the “Next Steps” concept had been created, they then approached MarketSpace to take the next steps.

Keeping in mind the overall goals of the contest were to drive traffic to the page, secure more likes and encourage page interaction, MarketSpace’s digital wizards got to work and designed several customized contest elements to ensure a seamless and trackable campaign. In order to enter the contest, users had to tell the organization how they’re taking the next step to lead a healthier lifestyle, so our agency developed a Facebook application that communicated the NOW Foods brand and its contest messaging, while allowing users to submit their information, tell their story and upload video and imagery.Read More

MarketSpace Communications’ Digital Technologies Department Growth Continues

Odds & Ends, | by

July 11, 2012 – Cranberry Twp., PA – MarketSpace Communications, a full-service branding agency based in Cranberry Township, is continuing its growth through the addition of one new employee and two promotions in its digital technologies department.

MarketSpace recently announced the hire of Michael Boory.

Boory joins MarketSpace as a digital developer. He recently graduated from the Pittsburgh Technical Institute with a degree in Multimedia Technologies and a concentration in web and interactive design. Prior to joining MarketSpace full time, he completed an internship at the agency this past summer.

MarketSpace is also pleased to announce two promotions within the department. Jen Yavorsky, an employee of MarketSpace for four years, was promoted to digital marketing manager. Dustin McGrew, an employee of MarketSpace for three years, was promoted to senior digital developer.

“As the request for digital technologies services continues to grow in the marketplace, it’s essential to continue its growth at our agency,” said Pam Peters, president & CEO at MarketSpace. “Our team is extremely knowledgeable and we’re thrilled to recognize their accomplishments by promoting from within and continuing to add new talent.”

For more information on MarketSpace Communications, visit www.marketspacecom.com.

About MarketSpace Communications

MarketSpace Communications is a full-service branding agency that delivers integrated marketing solutions in a collaborative, creative, eco-conscious environment. Our core competencies include brand strategy, creative services, public relations & social media and digital technologies. MarketSpace is a certified Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC) and a certified Woman’s Business Enterprise (WBE) in the commonwealth of Pennsylvania.

www.marketspacecom.com / http://www.facebook.com/marketspace / www.twitter.com/marketspacecom