Let’s Get Real About Augmented Reality

Digital, | by

Oh for the love…every time I turn around in this profession, there’s a new marketing channel or technology staring me in the face, daring me to call it “just a fad.” And if I do show doubt or skepticism, then really, I’m no better than a classic old timer who’s still hanging on to that killer jingle he wrote 20 years ago.

So I proceed with cautious optimism as I launch into this spiel about augmented reality.

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