A Campaign Full of Heart

Brand Strategy, Creative, | by

MarketSpace Communications and Children’s Community Pediatrics (CCP) have been fostering a great relationship over the past few years. From annual reports to collateral materials, we are thrilled to help build their brand one piece at a time. But a recent opportunity had us over the moon with excitement – a 360-degree branding campaign.

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What’s the Big Idea? (And how does it fit into a 300×250 banner ad?)

Brand Strategy, | by

It’s almost cliché really – trying to come up with the next “Big Idea.” An idea that will be memorable for years to come.

The “Big Idea,” (and yes, I do feel it warrants title case), is a critical element to a successful marketing campaign. Quite honestly, aside from a rock-solid strategy there’s not much that’s more important than the campaign idea.

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