Why hiring an outside agency can help you – the business owner.

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So you’ve set up your Facebook page and launched your Instagram account… now what? As a business owner, you may not have the time or the resources at hand to keep your social platforms rolling. Luckily for you, there are agencies for that.

You may not have realized that a successful campaign isn’t just setting up a Twitter account or a LinkedIn page, and posting updates every now and then. A successful social media campaign requires a strategy – the right platforms, the right messaging and the right timing. Whether you reach out to a specific social media agency, or a marketing agency with an in-house social media department, you’ll be placing your online presence in good hands.

Still not convinced? Keep reading to see how some outside support can help take some extra work off of your plate.

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Networking Events: More than Just Food and Fun!

Odds & Ends, | by

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As the Business Development Associate at MarketSpace Communications, I attend many networking events outside of the office, many of which are over lunch or dinner. Upon my return from these events, I’m often asked by my coworkers, “How was the food?” I normally chuckle at this because that is usually the last thing I’m thinking about.

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The Need for Speed

Digital, | by

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Everywhere we look people seem to be surfing the internet. Whether they’re looking up news, researching a new company or doing a little social exploring, people are interacting on the web more than ever before.

So if you happen to be one of the millions upon millions of websites out there, you better be loading quickly. 74% of mobile users say they will abandon a website if it does not load within 5 seconds, and a 1 second delay in page response can result in a 7% reduction in conversions. It’s a little hard to believe, but people want what they want… and they want it fast. *

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I Have a Message, Now What?

Brand Strategy, Public Relations, | by

A closer look at Advertising vs. Public Relations

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Two men walk into a bar. The first is confident and quick to share details about his life, his job and his family. The second engages in conversations and shows an intense interest in what others have to say. In a very basic sense, the differences in these two men show us the differences between advertising and public relations.

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