So you’ve set up your Facebook page and launched your Instagram account… now what? As a business owner, you may not have the time or the resources at hand to keep your social platforms rolling. Luckily for you, there are agencies for that.
You may not have realized that a successful campaign isn’t just setting up a Twitter account or a LinkedIn page, and posting updates every now and then. A successful social media campaign requires a strategy – the right platforms, the right messaging and the right timing. Whether you reach out to a specific social media agency, or a marketing agency with an in-house social media department, you’ll be placing your online presence in good hands.
Still not convinced? Keep reading to see how some outside support can help take some extra work off of your plate.
As the Business Development Associate at MarketSpace Communications, I attend many networking events outside of the office, many of which are over lunch or dinner. Upon my return from these events, I’m often asked by my coworkers, “How was the food?” I normally chuckle at this because that is usually the last thing I’m thinking about.
One of my favorite things about being in Account Management is that each day is completely different. I get the chance to immerse myself in my clients’ brands and larger objectives while also tackling smaller, quick-turn projects. Each day brings new challenges and opportunities to work with every department in the agency. While every day is unique, there are a few key elements to my daily routine. Here is a peek into a day in the life of this MarketSpace Senior AE.
Let’s get it started
My pre-work routine is pretty standard. My alarm goes off, I snooze once (or twice) and get ready with an audience. I feed said audience and then run out the door since I am likely running late. While the account team here at MarketSpace are wizards at project management, sometimes it takes an extra snooze or a cup of coffee to get us going. But don’t worry; we’re always ready for that client call, email or meeting first thing in the AM!
Everywhere we look people seem to be surfing the internet. Whether they’re looking up news, researching a new company or doing a little social exploring, people are interacting on the web more than ever before.
So if you happen to be one of the millions upon millions of websites out there, you better be loading quickly. 74% of mobile users say they will abandon a website if it does not load within 5 seconds, and a 1 second delay in page response can result in a 7% reduction in conversions. It’s a little hard to believe, but people want what they want… and they want it fast. *
A closer look at Advertising vs. Public Relations
Two men walk into a bar. The first is confident and quick to share details about his life, his job and his family. The second engages in conversations and shows an intense interest in what others have to say. In a very basic sense, the differences in these two men show us the differences between advertising and public relations.