There’s a lot going on at a trade show. Entertainment here. Videos there. Flashing lights everywhere in between. So when ZOLL Medical Corporation reached out to MarketSpace to develop materials for the 2015 Heart Rhythm trade show, we knew we had to create a campaign that would help them stand out.
ZOLL develops and markets medical devices and software solutions that help advance emergency care and save lives, One of ZOLL’s products is the LifeVest wearable defibrillator which protects patients at risk for sudden cardiac arrest. The LifeVest Network is ZOLL’s online patient management system that allows clinicians to monitor data downloaded from a patient’s LifeVest wearable defibrillator. ZOLL wanted the LifeVest Network to be prominently featured at this trade show.
Ooohh budgets… a client’s worst enemy and biggest headache. But it doesn’t have to be that way. Really, we promise! Here at MarketSpace, we aim to make understanding marketing budgets simple and easy. Whether we’re working with an established client or starting with someone new who is taking their first dabble into marketing, MarketSpace keeps our budget commandments in mind.
Summer is the time when many students find themselves searching for jobs and internships and taking on new adventures. I found myself lucky enough to land a new adventure in the form of an internship here in the creative department at MarketSpace Communications.
But before getting to this point, my journey began after graduating from a small intimate class at Quigley Catholic High School. Even though people had told me high school would fly by, I did not fully realize it until I had thrown my graduation cap in the air, got packed and headed out to the University of Dayton.
One of the cool things about graphic design is that it’s constantly changing – Trends come and go without warning and it’s important to keep an eye on what’s new and fresh and what’s catching your audience’s eye.
Fortunately for us (and our clients), the graphic design team here at MarketSpace makes sure to keep their finger on the pulse of what’s happening in today’s industry. We asked our Senior Graphic Designers, Lindsay and Jenessa, to give us a little crash course in what they’re loving and where you can find real-life examples to pique your own curiosity.
Take eco-friendly, ultra-absorbent, latex-free diapers and pair them with online ordering, monthly shipping options and the cutest designs possible. What do you get? A parent’s new best friend that goes by the name, The Honest Company.
In just three years, founder and mom, Jessica Alba, has transformed modern day parenting with this one billion dollar company. (Yes billion, with a “b.”) As a mother of a soon-to-be two year old, Béla, my love of great branding and excellent customer service has hit a new high. However, my obsession with Honest didn’t start overnight.
Today, we take a unique look into the minds of — who we at MarketSpace like to call — the wizards. Comprised of three unique and crazy-intelligent individuals, our digital team provides irreplaceable value to nearly every project that comes through our doors.
As an account executive, I definitely go through a different day-to-day routine compared to our digital team. Our little Q & A session gave me further insight into what it means to be a “wizard,” and broke down some stereotypes I had. (Apparently they don’t all love Star Wars.)
Without further adieu, check out what Jen Yavorsky, Digital Marketing Manager, Dustin McGrew, Senior Digital Developer, and Mike Boory, Digital Developer, had to say when we sat down: