Confession: I Still Visit Bookstores

Brand Strategy, Odds & Ends, | by

MSC_IdeaSpace_Barnes&Noble

When I think about all of the brands I’ve been loyal to over the years, it’s hard to choose a favorite. As I’ve gotten older, my tastes in clothing, laundry detergent, shampoo, you-name-it have changed so significantly that it’s hard to remember where my “loyalties” once were. There is one glaring exception to this, however. And that exception is Barnes & Noble.

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Putting the MarketSpace Spin on Web Design

Digital, | by

MSC_IdeaSpace_WebDesign

Laptops, smartphones, tablets ­– everyone is constantly using their high-tech devices to explore the ever-evolving World Wide Web. But have you ever stopped to think about how all those elaborate websites you visit are actually created? For those of us who cannot even comprehend how to do this, it may as well be magic. But for the digital developers here at MarketSpace, this “magic” is actually a well-thought-out process that helps them stay on-time, on-budget, and most importantly, on-trend.

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Expectations vs. Reality: MarketSpace edition (as told by the intern)

Odds & Ends, | by

MSC_IdeaSpace_Intern

Expectations are everything. We get our hopes up before that big date, trip or event and pray that those hopes don’t get dashed as we embark on that course. Like any anticipated event, I started my internship at MarketSpace with my own expectations as well as a few insinuations from friends and family. But I am about to set all those bothersome rumors to rest…

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Keep calm and know your audience!

Brand Strategy, | by

MSC_IdeaSpace_Audience

You’ve honed in on your audience, figured out their basic demographic information and you’re ready to market to them, right? Wrong! Identifying your target audience is only half the battle. Truly knowing and understanding them is the rest.

To really get to know them, you have to know what they want, what they expect, what their priorities are, what their dreams are…and anything else you can get your hands on. The more you know, the more you can tailor your messaging to meet their needs.

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Logo vs. Brand

Brand Strategy, | by

MSC_IdeaSpace_Branding

The classic tale of what you look like vs. who you are

When it comes to your identity, it’s easy to get caught up in the glam of picking your logo. After all, your logo is the one visual that quickly identifies your company. And while there is no doubt that a logo is a crucial part of brand recognition – as it will be displayed on storefronts, letterhead, business cards, websites, and more – it is important to remember that the logo itself is not your brand. Your logo is essentially the cover to your book, and you can’t have a book without a story.

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