Today’s marketplace is crowded. Retail brands, B2B companies, non-profits and everything in between are constantly fighting for attention on TV, in print and online. Previously, we talked about how to identify your audience. But once you know who they are, how do you break through the noise to actually get to them?
“Here are 150 pieces, three boxes and one small L-wrench. Best of luck.” There’s only one brand that could get away with such things… and that one brand is Ikea.
With locations all over the world, Ikea has built a brand on well… having you build their furniture. On paper, it sounds totally off the wall, but Ikea has managed to take shopping for home furnishings and transform it into a full on experience.
We live in a world where self-expression is at an all time high. We applaud uniqueness, scour Pinterest sites for cool trends and constantly search for ways to up our game. With a wealth of options, we find ourselves choosing clothing, accessories, shoes and so much more to further accentuate and separate ourselves from the crowd.