As part of MarketSpace’s senior design team, I was thrilled to have the opportunity to attend the HOW Interactive Design Conference in Boston a few weeks ago. While there, I mingled with industry creatives as we talked through some of the challenges that we all face. I also heard about some of the newest apps and resources available. Here’s a little recap of a few of my favorite points:
As a copywriter, I’d like to think I have a pretty good understanding of the power of content. Depending on the tone, a well-written 5-word phrase could bring on a smile, evoke tears or make a powerful statement. A novel can shape the way a generation thinks. And a commercial script can be talked about long after the Super Bowl ends.
But when messaging hits a melody, something magical can happen. The message goes beyond water cooler chitchat and starts spinning off of everyone’s lips when they least expect it. A musically and lyrically well-written jingle can stick around for a long time and add some serious fuel to brand recognition.