A press release is essentially an introduction to a larger story for our friends in the media, and one of the most important tools in a PR pro’s toolbox. Sometimes, reporters or editors will use a release as-is, in full or in part, but other times, they’ll use your release as a springboard to a larger article. That’s why it’s important to make sure your release not only delivers your message effectively, but also persuades the recipient to cover your story.
Last week I witnessed something that hasn’t happened in over 100 years. It was something I honestly never thought I’d see in my lifetime. The Chicago Cubs won the World Series. There are a lot of stories that have come from this monumental feat already. The curse of the Billy Goat has been broken. The favorites became the underdogs who became the favorites again. And great pitching truly does win championships. But for me, the most important story from Game 7 is based on a philosophy I’ve been living my whole life: Always be aware of your surroundings.
Have you ever considered how a single salutation can influence your brand? Are you hip and cool like a “hey,” or are you more buttoned-up like a “good afternoon”? Not sure what exactly we mean, let‘s dig in…