Crisis Communication 101

Public Relations, | by

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Despite our best efforts, it’s not always possible for brands to avoid a crisis. And social media and a 24-hour news cycle have made managing said crises that much harder. Your efforts should focus on communicating with your audience – not just pushing the message you want them to hear – by watching, listening and carefully responding.

While we can’t always avoid a crisis, we can be prepared. Here are the basics for forming a crisis communications game plan:

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