Over the last several years, video has continued to explode in popularity as a way for brands to set themselves apart from the competition. However, video production is often perceived as expensive and time consuming, causing some brands to remain hesitant over using it as part of their larger marketing strategy.
The truth is, technology has made it easier than ever for businesses and brands of all sizes to develop video content that will appeal to their audience. Here are some other advantages to taking the video plunge:
During an early episode of Mad Men, Don Draper (creative mastermind and smug heartthrob) is quoted saying something along the lines of: “What you call love was invented by guys like me to sell nylons.”
While we’ve always appreciated Don’s 1960s advertising ways, we had to disagree with him a bit here. Now, we’d be lying if we said love didn’t help sell things, but we surely don’t think it was something a marketer invented and we’re certain that it comes in all shapes, sizes and forms.
There are plenty of cost-effective ways to market your business online – Facebook advertising, digital banner ads, Google AdWords – the list goes on and on. Your audience is likely browsing on their smartphone anyway, so why not try to reach them where it’s most convenient.