Why Video Should be Part of Your Marketing Strategy

Digital, | by

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Over the last several years, video has continued to explode in popularity as a way for brands to set themselves apart from the competition. However, video production is often perceived as expensive and time consuming, causing some brands to remain hesitant over using it as part of their larger marketing strategy.

The truth is, technology has made it easier than ever for businesses and brands of all sizes to develop video content that will appeal to their audience. Here are some other advantages to taking the video plunge:

Inspire Action – Video can be a powerful motivator. Whether your goal is to get people to purchase your product, join your cause or raise funds, a well-thought out video can help inspire your audience to act.

Repurpose Content – Generating new and engaging content on a regular basis is no easy task. Leveraging video gives brands the opportunity to give old, yet still relevant, content a facelift. The bonus? Because video is a visual medium, customers won’t feel like they’re receiving the same old messages.

Increase Reach – Short, visually appealing videos tend to be more easily digestible than lengthy written content, making customers more likely to share them with their friends.

Flexibility – Video content is flexible enough to be delivered on a variety of different channels. Try including video as part of your email strategy to engage current customers, or head to your Facebook page to share a mix of promotional and inspirational video content.

In today’s business world, video has become the digital version of the elevator speech – giving brands 15, 20 or 30 seconds to make their pitch to customers. Whether you want to raise awareness, promote a product or engage with customers, video can be a great, even cost-effective, way to achieve your marketing goals.

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