Our design team may recommend or refer to certain color builds when creating projects, but do you know what they mean and why they are important? Here’s a quick rundown on Pantone, CMYK and RGB color builds to give a little perspective into the design world.
What it means: Also referred to as PMS colors, Pantones are based on a standardized color matching system.
Its benefits: It is the only color process that ensures your brand colors will match across all of your materials, which allows any manufacturer around the world to reference a single PMS number and have an identical color output.
When it’s used: Pantones are essential when working with identity and branding materials, and are primarily used in offset printing, a printing technology in which the ink is not transferred directly onto the paper. Pantones can also be added as additional spot colors to already printed CMYK projects.
What it means: CMYK stands for Cyan, Magenta, Yellow and Black
Its benefits: CMYK allows for more affordable printing through a digital process, which may be necessary when working with full color photos or lower quantity jobs.
When it’s used: CMYK is used for printed artwork, and can be used for both digital and offset printing. Digital printing, unlike offset printing, uses toner or liquid ink and is used for lower quantity runs.
What it means: RGB stands for Red, Green and Blue
Its benefits: These three colors of light can be mixed to create any color on the visible spectrum.
When it’s used: RGB is used for artwork that will be viewed on a screen, such as video, web or phone.