A Picture is Worth a Thousand Words

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MSC_July_Instagram

Several brands have great success on Instagram – the social media platform created for sharing photos and videos from a smartphone – and one in particular, ice cream brand Halo Top, credits their social imagery for a sales increase of 2,500% over the last year.

Halo Top 1Halo Top 2

So, what can you do to have your photos stand out on Instagram? Here are some simple tips you can start implementing immediately to help you get more engagement:

Take high quality, visually appealing images. Fortunately, camera technology on today’s smartphones makes it easy to take high quality photos from your phone. When snapping a photo for Instagram, keep in mind that images with more likes tend to have high levels of texture, lightness and background space with a single dominant color. Instagram page #FollowMeTo has beautiful photos from around the world with their hand-holding pose that became famous.

FollowMeToFollowMeTo2

Use a filter. Recent studies show that photos with a filter are 21% more likely to be viewed and 45% more likely to be commented on than photos that do not have a filter. There are several filters to choose from, but keep in mind that the most liked filter is Gingham, followed by Clarendon.

Have fun with emojis. Emojis have become very popular on social media and can add personality and fun to your content. With hundreds of different emojis to choose from, make sure you pick the one(s) that pertain to your content. And just like hashtags, don’t go overboard! Staples posts images of just emojis from time to time:

Staples 1

A case of the Mondays always sounds better in emoji. Show us how your day is going. #WorldEmojiDay

Staples 2

That’s pretty much our day. How about yours? Tell us in emojis.

Include relevant hashtags. One of the ways Instagram users find content and profiles to follow is by searching for hashtags, which categorize and organize content. Using proper hashtags for your business can help make your images more discoverable. Don’t overdo it though – three to five hashtags in a post is plenty.

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