Summer Jams

Odds & Ends, | by


What happens when you ask an ad agency to submit their favorite summer songs? You get one eclectic playlist. Sunny day classic hits. Off the wall responses. Songs you hate to love. And you better watch out, you may get rick rolled.

Enjoy MSC’s Summer Jams playlist below. We recommend listening to it on a Friday afternoon, or on a Monday morning when you need a little pick-me-up!

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Why Video Should be Part of Your Marketing Strategy

Digital, | by


Over the last several years, video has continued to explode in popularity as a way for brands to set themselves apart from the competition. However, video production is often perceived as expensive and time consuming, causing some brands to remain hesitant over using it as part of their larger marketing strategy.

The truth is, technology has made it easier than ever for businesses and brands of all sizes to develop video content that will appeal to their audience. Here are some other advantages to taking the video plunge:
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Love Is…

Odds & Ends, | by


During an early episode of Mad Men, Don Draper (creative mastermind and smug heartthrob) is quoted saying something along the lines of: “What you call love was invented by guys like me to sell nylons.”

While we’ve always appreciated Don’s 1960s advertising ways, we had to disagree with him a bit here. Now, we’d be lying if we said love didn’t help sell things, but we surely don’t think it was something a marketer invented and we’re certain that it comes in all shapes, sizes and forms.

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User Experience and Your Website

Digital, | by


Have you been hearing the term “user experience” in relationship to websites and wondering what it means?

Think of it this way… when you go to a restaurant, what makes a good dining experience? It’s more than just the food on the plate. It’s the atmosphere. The plates. The waitress. The lighting. The drinks. It’s the whole experience that makes you want to go back for more.

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Crisis Communication 101

Public Relations, | by


Despite our best efforts, it’s not always possible for brands to avoid a crisis. And social media and a 24-hour news cycle have made managing said crises that much harder. Your efforts should focus on communicating with your audience – not just pushing the message you want them to hear – by watching, listening and carefully responding.

While we can’t always avoid a crisis, we can be prepared. Here are the basics for forming a crisis communications game plan:

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