Building the Case for Original Photography
Imagine going through the painstaking process of creating a strategy, defining your audience, putting a plan in place, developing a dynamite messaging matrix, building a list of tangible tactics and installing all the necessary reporting components to get your brand to market. Whew! And once you’re ready to execute (after using up your resources and budget putting all of that together) you reach for the easiest, most cost-effective tool at your disposal – stock photography.
The importance of research as your audience evolves
We have a dinnertime understanding at the Miller house — my wife cooks and I clean up. Last night, I was washing dishes as the music of the Afghan Whigs filled my kitchen. The album I pulled up on Spotify, 1965, was one I hadn’t heard in awhile. As I was scrubbing away (thinking how I wouldn’t need to be cleaning at all if we went out to dinner) I started to reminisce about the first time I heard this album when it came out in 1998.
I’ve been singing to my son since the day he was born – when we’re in the car together, when I’m changing his diapers and even when I cook dinner. (Or order out, I’m not very handy in the kitchen.)
Last week I witnessed something that hasn’t happened in over 100 years. It was something I honestly never thought I’d see in my lifetime. The Chicago Cubs won the World Series. There are a lot of stories that have come from this monumental feat already. The curse of the Billy Goat has been broken. The favorites became the underdogs who became the favorites again. And great pitching truly does win championships. But for me, the most important story from Game 7 is based on a philosophy I’ve been living my whole life: Always be aware of your surroundings.