Why Video Should be Part of Your Marketing Strategy

Digital, | by

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Over the last several years, video has continued to explode in popularity as a way for brands to set themselves apart from the competition. However, video production is often perceived as expensive and time consuming, causing some brands to remain hesitant over using it as part of their larger marketing strategy.

The truth is, technology has made it easier than ever for businesses and brands of all sizes to develop video content that will appeal to their audience. Here are some other advantages to taking the video plunge:
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User Experience and Your Website

Digital, | by

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Have you been hearing the term “user experience” in relationship to websites and wondering what it means?

Think of it this way… when you go to a restaurant, what makes a good dining experience? It’s more than just the food on the plate. It’s the atmosphere. The plates. The waitress. The lighting. The drinks. It’s the whole experience that makes you want to go back for more.

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Putting the MarketSpace Spin on Web Design

Digital, | by

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Laptops, smartphones, tablets ­– everyone is constantly using their high-tech devices to explore the ever-evolving World Wide Web. But have you ever stopped to think about how all those elaborate websites you visit are actually created? For those of us who cannot even comprehend how to do this, it may as well be magic. But for the digital developers here at MarketSpace, this “magic” is actually a well-thought-out process that helps them stay on-time, on-budget, and most importantly, on-trend.

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Laying Some Trade Show Groundwork + so much more

Creative, Digital, | by

There’s a lot going on at a trade show. Entertainment here. Videos there. Flashing lights everywhere in between. So when ZOLL Medical Corporation reached out to MarketSpace to develop materials for the 2015 Heart Rhythm trade show, we knew we had to create a campaign that would help them stand out.

ZOLL develops and markets medical devices and software solutions that help advance emergency care and save lives, One of ZOLL’s products is the LifeVest wearable defibrillator which protects patients at risk for sudden cardiac arrest. The LifeVest Network is ZOLL’s online patient management system that allows clinicians to monitor data downloaded from a patient’s LifeVest wearable defibrillator. ZOLL wanted the LifeVest Network to be prominently featured at this trade show.

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Q & A Session: Digital Style

Digital, Odds & Ends, | by

digital

Today, we take a unique look into the minds of — who we at MarketSpace like to call — the wizards. Comprised of three unique and crazy-intelligent individuals, our digital team provides irreplaceable value to nearly every project that comes through our doors.

As an account executive, I definitely go through a different day-to-day routine compared to our digital team. Our little Q & A session gave me further insight into what it means to be a “wizard,” and broke down some stereotypes I had. (Apparently they don’t all love Star Wars.)

Without further adieu, check out what Jen Yavorsky, Digital Marketing Manager, Dustin McGrew, Senior Digital Developer, and Mike Boory, Digital Developer, had to say when we sat down:

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The Need for Speed

Digital, | by

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Everywhere we look people seem to be surfing the internet. Whether they’re looking up news, researching a new company or doing a little social exploring, people are interacting on the web more than ever before.

So if you happen to be one of the millions upon millions of websites out there, you better be loading quickly. 74% of mobile users say they will abandon a website if it does not load within 5 seconds, and a 1 second delay in page response can result in a 7% reduction in conversions. It’s a little hard to believe, but people want what they want… and they want it fast. *

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