Summer Jams

Odds & Ends, | by

MSC_IdeaSpace_SummerJams[2]

What happens when you ask an ad agency to submit their favorite summer songs? You get one eclectic playlist. Sunny day classic hits. Off the wall responses. Songs you hate to love. And you better watch out, you may get rick rolled.

Enjoy MSC’s Summer Jams playlist below. We recommend listening to it on a Friday afternoon, or on a Monday morning when you need a little pick-me-up!

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Love Is…

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MSC_IdeaSpace_Valentine_Cover

During an early episode of Mad Men, Don Draper (creative mastermind and smug heartthrob) is quoted saying something along the lines of: “What you call love was invented by guys like me to sell nylons.”

While we’ve always appreciated Don’s 1960s advertising ways, we had to disagree with him a bit here. Now, we’d be lying if we said love didn’t help sell things, but we surely don’t think it was something a marketer invented and we’re certain that it comes in all shapes, sizes and forms.

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Ask the Staff: Holiday Favorites

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We asked our staff members what their favorite Christmas advertisements were, and we received everything from witty to tear jerking. One thing is for certain –these spots focus on making you laugh or warming your heart rather than pushing products. (See, even marketers can be moved by our own industry.) Check out our favorites below:
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A Day in the Life of a Digital Developer at MSC

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Working at an agency, every day is a bit different. From projects that suddenly pop up to timelines that fluctuate, my schedule has to be as flexible as possible. But in order to give you a general idea of what life is like as a Digital Developer, I mapped out a somewhat typical day. Check it out!

7:00 am: Alarm goes off! I scroll through my phone to see what I missed overnight or what will be happening today. New product or software releases? New apps? What new comics are out? I soak up the info.

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Ikea, A Well Built Brand

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Ikea

“Here are 150 pieces, three boxes and one small L-wrench. Best of luck.” There’s only one brand that could get away with such things… and that one brand is Ikea.

With locations all over the world, Ikea has built a brand on well… having you build their furniture. On paper, it sounds totally off the wall, but Ikea has managed to take shopping for home furnishings and transform it into a full on experience.

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Retail’s Greatest Asset: The Brand Voice

Creative, Odds & Ends, | by

All of my coworkers assumed that when I was given the “write about what inspires you” prompt, I was bound to write about my obsession with shopping. But, no! I’m not going to do that! Instead, I’m going to tell you a bit about my admiration for a solid brand voice – in particular – the brand voices of my favorite retail companies. (Okay, okay… so maybe I’m writing about shopping after all…)

As a copywriter, I find a bit of inspiration everywhere I turn. From a punny line on a store bag to a special event email, I appreciate the brand voice idiosyncrasies that appear within each form of marketing. And when it comes to retail, the brand voice is especially critical.

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