User Experience and Your Website

Digital, | by


Have you been hearing the term “user experience” in relationship to websites and wondering what it means?

Think of it this way… when you go to a restaurant, what makes a good dining experience? It’s more than just the food on the plate. It’s the atmosphere. The plates. The waitress. The lighting. The drinks. It’s the whole experience that makes you want to go back for more.

Read More

Crisis Communication 101

Public Relations, | by


Despite our best efforts, it’s not always possible for brands to avoid a crisis. And social media and a 24-hour news cycle have made managing said crises that much harder. Your efforts should focus on communicating with your audience – not just pushing the message you want them to hear – by watching, listening and carefully responding.

While we can’t always avoid a crisis, we can be prepared. Here are the basics for forming a crisis communications game plan:

Read More

Tips for Writing Effective Press Releases

Public Relations, | by


A press release is essentially an introduction to a larger story for our friends in the media, and one of the most important tools in a PR pro’s toolbox. Sometimes, reporters or editors will use a release as-is, in full or in part, but other times, they’ll use your release as a springboard to a larger article. That’s why it’s important to make sure your release not only delivers your message effectively, but also persuades the recipient to cover your story.

Read More

Always be Aware of Your Surroundings

Brand Strategy, | by


Last week I witnessed something that hasn’t happened in over 100 years. It was something I honestly never thought I’d see in my lifetime. The Chicago Cubs won the World Series. There are a lot of stories that have come from this monumental feat already. The curse of the Billy Goat has been broken. The favorites became the underdogs who became the favorites again. And great pitching truly does win championships. But for me, the most important story from Game 7 is based on a philosophy I’ve been living my whole life: Always be aware of your surroundings.

Read More

Finding Your Voice

Creative, | by


Hello there.
Good afternoon.

Have you ever considered how a single salutation can influence your brand? Are you hip and cool like a “hey,” or are you more buttoned-up like a “good afternoon”? Not sure what exactly we mean, let‘s dig in…

Read More

Ask the Staff: Holiday Favorites

Odds & Ends, | by

We asked our staff members what their favorite Christmas advertisements were, and we received everything from witty to tear jerking. One thing is for certain –these spots focus on making you laugh or warming your heart rather than pushing products. (See, even marketers can be moved by our own industry.) Check out our favorites below:
Read More

A Day in the Life of a Digital Developer at MSC

Odds & Ends, | by

Working at an agency, every day is a bit different. From projects that suddenly pop up to timelines that fluctuate, my schedule has to be as flexible as possible. But in order to give you a general idea of what life is like as a Digital Developer, I mapped out a somewhat typical day. Check it out!

7:00 am: Alarm goes off! I scroll through my phone to see what I missed overnight or what will be happening today. New product or software releases? New apps? What new comics are out? I soak up the info.

Read More