Several brands have great success on Instagram – the social media platform created for sharing photos and videos from a smartphone – and one in particular, ice cream brand Halo Top, credits their social imagery for a sales increase of 2,500% over the last year.
Building the Case for Original Photography
Imagine going through the painstaking process of creating a strategy, defining your audience, putting a plan in place, developing a dynamite messaging matrix, building a list of tangible tactics and installing all the necessary reporting components to get your brand to market. Whew! And once you’re ready to execute (after using up your resources and budget putting all of that together) you reach for the easiest, most cost-effective tool at your disposal – stock photography.