A recap of the HOW Interactive Design Conference

Creative, | by

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As part of MarketSpace’s senior design team, I was thrilled to have the opportunity to attend the HOW Interactive Design Conference in Boston a few weeks ago. While there, I mingled with industry creatives as we talked through some of the challenges that we all face. I also heard about some of the newest apps and resources available. Here’s a little recap of a few of my favorite points:

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Typography: A Helvetica Good Time

Creative, | by

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Fonts are people too. There. I said it.

Call me crazy—but typefaces have personalities with a purpose. Each one encompasses a certain character, age, gender, attitude, and general tone of voice. Type triggers emotions, playing subtle psychological mind games with our brains. Whether serious, casual, fun or old-fashioned, type can take on a powerful life of it’s own.

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Laying Some Trade Show Groundwork + so much more

Creative, Digital, | by

There’s a lot going on at a trade show. Entertainment here. Videos there. Flashing lights everywhere in between. So when ZOLL Medical Corporation reached out to MarketSpace to develop materials for the 2015 Heart Rhythm trade show, we knew we had to create a campaign that would help them stand out.

ZOLL develops and markets medical devices and software solutions that help advance emergency care and save lives, One of ZOLL’s products is the LifeVest wearable defibrillator which protects patients at risk for sudden cardiac arrest. The LifeVest Network is ZOLL’s online patient management system that allows clinicians to monitor data downloaded from a patient’s LifeVest wearable defibrillator. ZOLL wanted the LifeVest Network to be prominently featured at this trade show.

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Our Favorite Design Trends

Creative, | by

One of the cool things about graphic design is that it’s constantly changing – Trends come and go without warning and it’s important to keep an eye on what’s new and fresh and what’s catching your audience’s eye.

Fortunately for us (and our clients), the graphic design team here at MarketSpace makes sure to keep their finger on the pulse of what’s happening in today’s industry. We asked our Senior Graphic Designers, Lindsay and Jenessa, to give us a little crash course in what they’re loving and where you can find real-life examples to pique your own curiosity.

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An Inside Look at the Creative Process

Brand Strategy, Creative, | by

Have you ever realized how much a single logo can represent? Take a simple black swoosh for example. You instantly think Nike, right? But it probably also evokes a feeling of excitement, of team camaraderie, of having the power to run an extra mile… of, dare I say, “just doing it.” And while it may look like a simple black swoosh, a lot of planning goes into a logo design.

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