Ikea, A Well Built Brand

Odds & Ends, | by


“Here are 150 pieces, three boxes and one small L-wrench. Best of luck.” There’s only one brand that could get away with such things… and that one brand is Ikea.

With locations all over the world, Ikea has built a brand on well… having you build their furniture. On paper, it sounds totally off the wall, but Ikea has managed to take shopping for home furnishings and transform it into a full on experience.

Read More