Why Video Should be Part of Your Marketing Strategy

Digital, | by


Over the last several years, video has continued to explode in popularity as a way for brands to set themselves apart from the competition. However, video production is often perceived as expensive and time consuming, causing some brands to remain hesitant over using it as part of their larger marketing strategy.

The truth is, technology has made it easier than ever for businesses and brands of all sizes to develop video content that will appeal to their audience. Here are some other advantages to taking the video plunge:
Read More

Always be Aware of Your Surroundings

Brand Strategy, | by


Last week I witnessed something that hasn’t happened in over 100 years. It was something I honestly never thought I’d see in my lifetime. The Chicago Cubs won the World Series. There are a lot of stories that have come from this monumental feat already. The curse of the Billy Goat has been broken. The favorites became the underdogs who became the favorites again. And great pitching truly does win championships. But for me, the most important story from Game 7 is based on a philosophy I’ve been living my whole life: Always be aware of your surroundings.

Read More

Multiple Channels. One Message.

Creative, | by

Last year, MarketSpace brought you an article entitled “Content is Top Dog.” And nearly a year later… we’re here to tell you that content’s reign is not over.

As we move into 2015, MarketSpace continues to keep consistent messaging and multi-channel marketing at the core of everything we do. In actuality, this consistency is second nature to us. We first sit down with our clients to fully grasp what they offer to their target audience, and from there, we begin to shape that overall message. What does the client want to get across? Who does the client need to reach? What differentiates the client from their competitors? All of these questions lead us to that one message.

Read More