Building the Case for Original Photography
Imagine going through the painstaking process of creating a strategy, defining your audience, putting a plan in place, developing a dynamite messaging matrix, building a list of tangible tactics and installing all the necessary reporting components to get your brand to market. Whew! And once you’re ready to execute (after using up your resources and budget putting all of that together) you reach for the easiest, most cost-effective tool at your disposal – stock photography.
Rich Products Corporation knows good food. And with good food, comes the need for great photography… that’s where the MarketSpace team comes in.
Rich’s is a leading frozen foods and solutions provider to the foodservice industry, and we have the pleasure of working directly with the in-store bakery division. With hundreds of products and new offerings constantly coming on the market, Rich’s has to stay-on-ball with their ever-growing portfolio.
There’s no better way to sell a food product than to feature it within a mouth-watering recipe. So that’s what we did for our client Rich’s—frozen food services extraordinaire. We created a 2012-13 recipe calendar, featuring a heap of Rich’s own products, to inspire ideas for new product purchases and use. From Spinach-Stuffed Pizza to Bread Pudding French Toast, each month features a new recipe, along with preparation instructions or tips. Each recipe also features a QR code that links to a video demonstration from the chef.
In addition to handling all aspects of the creative execution of the calendar, MarketSpace also coordinated and art directed the food photography and the chef portraits, as well as the videography for all of the chef videos. The calendars will hang on customer walls from January 2012 through June 2013 to inspire new recipes and motivate new purchases, fulfilling Rich’s appetite for food sales. It doesn’t get more delicious than that.