As the oh so wise Phoebe Buffay once said, “They don’t know that we know they know we know.” Scratching your head a little? Let us clarify…
The life of an account executive can be a bit hectic – budgets here and meetings there. But in between, we take the time to really understand our clients and their businesses.
We see ourselves as a true extension of our clients’ teams, and we strive to know their brands as well as they do. Here are a few ways we make sure we’re always “in the know”:
You’ve honed in on your audience, figured out their basic demographic information and you’re ready to market to them, right? Wrong! Identifying your target audience is only half the battle. Truly knowing and understanding them is the rest.
To really get to know them, you have to know what they want, what they expect, what their priorities are, what their dreams are…and anything else you can get your hands on. The more you know, the more you can tailor your messaging to meet their needs.