Age, Advertising and the Afghan Whigs

Brand Strategy, | by


The importance of research as your audience evolves

We have a dinnertime understanding at the Miller house — my wife cooks and I clean up. Last night, I was washing dishes as the music of the Afghan Whigs filled my kitchen. The album I pulled up on Spotify, 1965, was one I hadn’t heard in awhile. As I was scrubbing away (thinking how I wouldn’t need to be cleaning at all if we went out to dinner) I started to reminisce about the first time I heard this album when it came out in 1998.

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