COME ON DOWN! You’re the next social media contestant.

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Social media can seem like a crazy game sometimes. Pin here. Like there and make sure to favorite before you pass go! With so many channels available – and different capabilities and rules for each – you can find yourself losing the game before you even start! So here are a few tips from MarketSpace to get you on your way to being the next big social winner.

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Why hiring an outside agency can help you – the business owner.

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So you’ve set up your Facebook page and launched your Instagram account… now what? As a business owner, you may not have the time or the resources at hand to keep your social platforms rolling. Luckily for you, there are agencies for that.

You may not have realized that a successful campaign isn’t just setting up a Twitter account or a LinkedIn page, and posting updates every now and then. A successful social media campaign requires a strategy – the right platforms, the right messaging and the right timing. Whether you reach out to a specific social media agency, or a marketing agency with an in-house social media department, you’ll be placing your online presence in good hands.

Still not convinced? Keep reading to see how some outside support can help take some extra work off of your plate.

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I Have a Message, Now What?

Brand Strategy, Public Relations, | by

A closer look at Advertising vs. Public Relations

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Two men walk into a bar. The first is confident and quick to share details about his life, his job and his family. The second engages in conversations and shows an intense interest in what others have to say. In a very basic sense, the differences in these two men show us the differences between advertising and public relations.

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Content is Top Dog

Digital, | by

Today’s world of now-now-now has forced content to be top dog. With information readily available at the touch of a paw, every word written is affecting how your brand performs. From your website to social media, branded videos to blog posts, each piece of messaging has a larger impact. And to make it even more interesting…you may not be the only one writing it!

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Click to Colorama

Creative, Digital, | by

Everyone loves Homer Laughlin China’s line of bright and bold Fiesta® dinnerware. An American icon, these classic plates, mugs, bowls and more have been finding a home on people’s tabletops for nearly 80 years. Currently they have 15 colors to choose from and a wide variety of products to fit all your table setting needs. That’s why MarketSpace decided to introduce this classically retro brand to a modern, social twist.

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Don’t Become the Next Social Media Fail

Digital, | by

Whenever I hear about a brand tweeting or posting an insensitive or accidental message or photo, I literally cringe and scream out “WHYYYYYYYYY” while angrily shaking my fists in the air.

How does this keep happening? Let’s learn from the mistakes of countless businesses and brands that have fallen to the inerasable mistakes that can happen in the world of social media.

Here’s some tips, tricks and general best practices to get your brand recognized through social media. (Also called, “how to avoid disastrous social media blunders.”)

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Trending in 2013

Brand Strategy, Digital, Public Relations, | by

As a full-service agency, MarketSpace strives to be ahead of the marketing curve. We’re always keeping our pulse on the latest and greatest in our industry, and are continually on the hunt for new opportunities in the marketplace. And as the first quarter of 2013 comes to an end, we decided to share some of our thoughts regarding the hottest marketing trends for 2013. By working side-by-side with our clients and immersing ourselves in our respective industries, below is a compilation of our top recommendations to really move the needle in the coming year.

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