Over the last several years, video has continued to explode in popularity as a way for brands to set themselves apart from the competition. However, video production is often perceived as expensive and time consuming, causing some brands to remain hesitant over using it as part of their larger marketing strategy.
The truth is, technology has made it easier than ever for businesses and brands of all sizes to develop video content that will appeal to their audience. Here are some other advantages to taking the video plunge:
There’s a lot going on at a trade show. Entertainment here. Videos there. Flashing lights everywhere in between. So when ZOLL Medical Corporation reached out to MarketSpace to develop materials for the 2015 Heart Rhythm trade show, we knew we had to create a campaign that would help them stand out.
ZOLL develops and markets medical devices and software solutions that help advance emergency care and save lives, One of ZOLL’s products is the LifeVest wearable defibrillator which protects patients at risk for sudden cardiac arrest. The LifeVest Network is ZOLL’s online patient management system that allows clinicians to monitor data downloaded from a patient’s LifeVest wearable defibrillator. ZOLL wanted the LifeVest Network to be prominently featured at this trade show.
It’s that time of the year! Christmas is just around the corner and we’re all bursting with excitement here at MarketSpace.
This year, we decided to get our holiday promotion rolling. That’s why we took to our director’s chairs, loosened up our vocal cords and with the drop of “lights, camera, santa!” A ChristmasSpace Story came to life.