Guardian Protection

Brand Refresh

Providing monitored security solutions to homes and businesses since 1950, Guardian Protection is one of the nation’s largest and most highly regarded security companies. Guardian’s brand was fairly stagnant over the past several decades, and the company saw the need for a brand refresh. MarketSpace worked closely with Guardian to develop a new brand identity, which included changing their name from Guardian Protection Services to Guardian Protection. We designed a new logo and color palette, created a style guide and a brand guide, and rolled the brand out to identity and collateral materials.