Made up of three locations, Jerry’s & Northway are local car wash businesses located north of Pittsburgh. As a way to reach customers in a timely and cost-effective manner, MarketSpace set up a text program through which Jerry’s & Northway could not only send text messages to their customers, but also include a supporting graphic to go along with the offer. The graphic adds a promotional flare to the message, standing out from most text programs that customers are enrolled in. Within the first six months of the campaign, there were more than 3,000 subscribers to the text program, and monthly text redemptions continue to be among the washes’ most successful promotions.

