VOH Greater Pittsburgh

Campaign

Violins of Hope Greater Pittsburgh was a landmark community project centered on the valuable lessons of diversity, equity, and inclusion. Over the course of two months, through educational and cultural programs, this unique project used lessons of the Holocaust to demonstrate humanity’s amazing ability to rebound from even the darkest depravity. Via integrated tactics of a strategic marketing plan, MarketSpace developed and executed a creative campaign to generate awareness for this event, and drive traffic to the website to learn more and purchase/reserve event tickets. The campaign had to balance the darkness of the holocaust, with the light and hope that comes with humanity coming together.